19 New SEO Techniques Used in Combination with Big Models (Translation)

This is a list of the latest search engine optimization techniques. Translation of the hottest article "19 NEW SEO Techniques" on blacklinko and a second original part of the content.

These are the same strategies I use to generate 438,950 natural visitors per month:

Let's get right down to business:

Here are the strategies you will learn in this article.

• 1. Unexploited keywords found on Reddit
• 2. Optimize your website for Google RankBrain
• 3. Updating, upgrading and republishing old blog posts
• 4. Writing compelling title and description tags
• 5. Finding opportunities for broken link building on Wikipedia
• 6. Copying competitors' best keywords
• 7. Optimize content to maximize social sharing
• 8. Links to authoritative sites
• 9. Passing authority to underperforming pages
• 10. Improving response rates to e-mail outreach
• 11. Write longer YouTube descriptions
• 12. Optimizing content for semantic SEO
• 13. Embedding long-tail keywords in title tags
• 14. Using Wikipedia to find keywords and topic ideas
• 15. Link-building opportunities from "best of" lists
• 16. Publish content of at least 1,447 words
• 17. Remember the "first link first rule"
• 18. Create your own keywords
• 19. Use of creative seed keywords

1. Unexploited new keywords found on Reddit!

Reddit is a goldmine for keyword research.

(especially when looking for long-tail keywords).

Here's exactly how to use Reddit for keyword research.

First, head over to Reddit. if you already know which sub-section your target audience will show up in, then go straight there.

For example, let's say you want to write an article about "chatgpt". You should check out the subreddit related to chatgpt:

For example, when I look at the theme of the "Chatgpt" theme.

Select today:

And then go to the highest-voted threads and click in there and see what's going on.

The comments are very long don't want to read them, just give the longest context to the free big model provided by Google Let him analyze it : https://aistudio.google.com/app/prompts/new_chat

Of course you use any large model with a longer window that you commonly use:

Cue word:

你是一个专业的SEO新词挖掘专家，以下是一个今天火热的 关于chatgpt的reddit帖子，请你从中挖掘出 高频出现的新词汇，我将用于写文章或者做工具：

你是一个专业的SEO新词挖掘专家，以下是一个今天火热的 关于chatgpt的reddit帖子，请你从中挖掘出 高频出现的新词汇，我将用于写文章或者做工具：

The results of the analysis are presented below:

There's not a lot of new vocabulary here, but it does provide some topics that can be used in writing an essay For example, you can write about one. No! I don't think, let the AI tell me to put :

提示词：请你根据以上分析结果 提出几个 值得 撰写的 博眼球的 文章话题 并拟定好标题。

Gave some directions, and I think the first topic direction is still good Still kinda nettlesome:

Still not getting the information I want! What if I want a new word that can be made into a tool?

Let's go to the gaming section and look for it. Remember to time it for today, so that you find a topic that's new enough that this one feels like it could blow up into a lot of new games? (SIGHS)

Now there's something new on the horizon:

This Reddit post discusses PS5 game recommendations, in which no brand new words appear, but more game names and some game-related abbreviations or terms. However, we can take some of the keywords and phrases that appear frequently in the post and use them for SEO or content creation.

HF Game Name:
Cyberpunk 2077 (and Phantom Liberty): Clearly a hot topic of discussion, especially in conjunction with the 2.0 update and the sourcebook.
Horizon Zero Dawn/Forbidden West (HZD/HFW): Recommended quite frequently, with particular mention of the upcoming HZD Remastered release.
Jedi: Survivor: Highly discussed as a sequel to Fallen Order.
Returnal: Loved and recommended by many gamers, it has been hailed as a 'masterpiece'.
Bloodborne, Demon Souls, Elden Ring: Recommended by fans of Souls games.
Tomb Raider series: the classic series, the post mentions the reboot trilogy.
Resident Evil, Silent Hill 2 Remake, Dead Space: Survival horror game recommendations.
The Witcher 3 Wild Hunt: The classic RPG that is still loved by gamers.
Stellar Blade: was mentioned several times as a new game.

For each game name here, we went to Google Trends and searched for it:

Unfortunately, we didn't find a very new word. After all, new words don't come along every day, right? If we focused on our field every week, this "Stellar Blade" would be a new word for gaming.

Is the choice clear? We're always watching reddit in the areas we're interested in, so why Reddit and not some other channels? Why Reddit and not some other channels? Because it's a very active and timely channel with enough information to support your judgment.

It's usually first someone releases a new product and then twitter and reddit drive each other, and then it spreads to short-form video platforms and then it spreads to all kinds of platforms and then it spreads to long-form video platforms, and the sources that we focus on are definitely the lowest-cost ones, and that's twitter and reddit.

For example, we actually found a word that might be about to catch fire this time : the upcoming HZD Remastered release.

Horizon Zero Dawn/Forbidden West (HZD/HFW): Recommended quite frequently, with particular mention of the upcoming HZD Remastered release.

You're odds are you won't see this kind of talk on other platforms, people are discussing an upcoming version of the game, and this kind of information can only be on reddit, a platform with more die-hard fans.

2. Optimize your website for Google RankBrain

Some time ago, Google announced their RankBrain algorithm.

The update proved to be a game changer.

Why?

Google RankBrain is Google's machine learning algorithm. This new machine learning algorithm allows Google to accurately measure how users interact with search results:

As you can see, the more you keep Google's users happy, the higher you'll rank.

Sure. external chain of command (finance)Keywords and other traditional signals are still important. But RankBrain is becoming more and more important.

In fact, Google also says that RankBrain is one of their "top three" ranking signals:

So how do you optimize your website for Google RankBrain?

Here are two simple and easy to implement tips that are currently very effective:

First, boost your natural click-through rate (CTR).

Google RankBrain wants to see a large number of users clicking on your website in the search results.

That tells Google:

"People like this result. We've elevated it to the top of the page to make it easy for users to find."

But if people don't click on your results?Google will drop your site's rankings like a stone.

Therefore, it is vital to optimize your website to increase the natural click-through rate.

One of the easiest ways to increase click-throughs is to Include numbers in title and description tags.

Here is a real example from one of my blog posts:

study shows that Online users are more inclined to click on items that containnumericThe content.

So, when you include numbers in the content title (and in the meta description), you can significantly boost CTR.

Next, improve bounce rate and 'dwell time'.

Similarly, Google RankBrain wants you to publish content that will delight your users.

If a user leaves your site within 3 seconds (also known as "fig. appear suddenly")? This is a UX signal to Google that people don't like your content.

In fact, my analysis of 11 million Google search results found that sites with good dwell times ranked higher than sites with poor dwell times:

Get it? The lower the bounce rate, the higher the ranking.

And the longer a searcher stays on your site (known as 'dwell time'), the higher it will usually rank.

So how do you actually improve dwell time and bounce rate?

Write compelling beginnings that encourage users to take action.

In other words, avoid such beginnings:

If someone goes to this beginning, they will jump off the page as soon as possible.

Instead, go straight to the point, like this:

Boom. anyone who enters that page knows exactly what my content is about.

I also recommend breaking your content into smaller, easily digestible sections.

In other words, your content should look like this:

As you can see, this is very easy to read.

And it's especially easy to read on your phone or tablet. Consider (great) majority Google searches are now done on mobile devices and legibility is more important than ever.

3. Updating, upgrading and republishing old blog posts

A couple years ago, I got an email out of the blue:

As it turns out, Emil used The Skyscraper Technique to achieve these impressive results.

Not only that, Emil wanted to share his quality content with the Backlinko community.

So I had a flash of insight:

Instead of writing a new post for Emil's case study.Why not add it to an existing post?

So I did.

Specifically, I've added Emil's case study to this older post:

(I also updated the pictures and added some new tips.)

What was the end result?

A new and upgraded article:

To make sure this new article gets the attention it deserves, I emailed it to my news subscribers:

I also shared it on social media:

How did it turn out?

Natural traffic to this page increased by 118.91%.

(If you're thinking about it, it's no accident. I've used the 'content re-promotion strategy' many times since then, and each time it's worked like a charm.)

4. Writing attractive title and description tags

There is no doubt that catchy title and description tags get more clicks on the search results page (SERP).

(As I mentioned before, more natural clicks = higher Google rankings.)

The question is: how do you know what people want to click on?

See Google Adwords ads for that keyword.

You see, ads targeting competitive keywords are the result of hundreds (if not thousands) of split tests.

These split tests are designed to maximize clicks.

You can borrow content from the copy of these ads to make your title and description tags more appealing.

For example, let's say you want to publish a blog post optimized around the keyword 'best mattress'.

First, look at the ads for this keyword:

Keep an eye out for interesting copy in ads that you can incorporate into your headlines and descriptions:

As you can see, the tags contain theprovenWords that generate clicks. Therefore, you may get more clicks when you include these terms in the title and description of your page:

5. Looking for damaged link building opportunities on Wikipedia

Damaged Link Building One of my favorite link building strategies.

The only problem: finding broken links is very time consuming.

Unless you know a little known detail of the Wikipedia editing system.

You see, when Wikipedia editors come across a defunct link, they don't immediately remove it.

Instead, they add a footnote next to the link that says "dead link":

This footnote gives other editors the opportunity to confirm that the link is actually dead before removing it.

This simple footnote makes finding broken links relatively simple.

This is done as follows:

First, use the following simple search string:

site:wikipedia.org [keyword] + "dead link"

For example, if you are in the investment field, you can search like this:

Next, visit the pages in the search results that are relevant to your site:

Press ctrl + f and search for "dead link".

Your browser will jump to the location of any broken links in the References section:

Pro Tip: Wikipedia actually has a List of Failed External Links Articles. This makes it easier to find broken links in Wikipedia.

So, once you've found the defunct link, what next?

You can recreate this lapsed resource on your site and replace the lapsed link in Wikipedia with a link to your site.

But then you only get one link (and it's a nofollow link).

I suggest you contact people who have linked to lapsed resources and let them know about your alternative content.

6. Copying competitors' best keywords

There are two ways to find keywords for optimized content:

Enter the seed keywords into the tool.

maybe

Find keywords that your competitors are already ranking high for.

Both methods can work. However, I prefer to look directly at the keywords my competitors are already ranking for, which is usually more effective.

The method of operation is as follows:

First, find a competitor's website that already ranks well on Google. By doing this, you are reverse engineering sites that have already mastered the SEO know-how.

For example, here's a site that writes similar content to mine and performs very well in terms of SEO.

Next, enter the site's homepage into a keyword research tool, such as Semrush.

You will then get a list of keywords that the site ranks for:

Of course, some of these keywords may not be appropriate for your business. For example, they may target keywords that your customers won't be searching for. Or, they may target ultra-competitive keywords that you can't compete on.

In any case, you should be able to get a set of keywords that are appropriate for your business.

**7. Optimize your content to maximize social sharing

**

Let's face it: most content isn't worth sharing.

And without sharing (especially in the form of backlinks), you can't rank well on Google.

Fortunately, it's not hard to create share-worthy content to enhance your off-site SEO strategy.

For example, this post of mine on link building performed very well.

How effective is it? It was generated through social media, forums, blogs and search engines Over 900,000 visits::

(I should point out that the design and promotion of the guide played a role in its success. But it all starts with the way the content itself is organized.)

Specifically, my article follows the actionable advice in this infographic:

Now:

This infographic contains a lot of things. So let me focus on two of the SEO techniques that have worked best for me so far.

in the first place, I use short URLs in almost every blog post.

For example, the URL of the article you are reading is: backlinko.com/seo-techniques.

Why?

Short URLs tend to get more clicks.

accept, I placed social sharing buttons prominently on the page.

You may have noticed that floating sidebar on the left side of the page.

Through extensive testing, I found that these icons increased the number of Facebook likes and Twitter retweets my posts received.

To be clear: Google may No social signaling will be as a ranking factor.

(At least not directly.)

Nonetheless, social sharing can bring you more traffic. And some of them may link to your content, which can help improve your rankings.

Now that your content is optimized for sharing, you need to make sure that the onsite SEO of the page is also optimized.

8. Links to authoritative sites

Google bases this page's outbound links to some extent on its Quality and relevance to evaluate your page.

If you think about it, it makes total sense...

The pages you link to often reflect the theme of your web page.

And pages that link to useful resources are usually of higher quality than pages that only link to their own content.

In other words, pages that link to great resources are viewed as centers of useful content in the eyes of the Big G.

In fact.This industry study A correlation was found between outbound links and Google rankings.

(As an added bonus, outbound links are also better for the user experience. After all, useful outbound links can help users find more information about the topics you discuss in your article.)

Bottom line:

Link to at least 3 quality, relevant resources in every piece of content you publish.

This will show Google that your page is a hub of useful information.

That said, external links are just one of a host of on-page SEO signals that Google looks at. For a comprehensive list, I recommend watching this video:

9. Sending authority to underperforming pages

Our recent Google CTR study found thatLess than 1% of Google searchers end up on page 2.

So, how do you boost these pages and get them to the first page?

Add some internal links to them.

The following is a 3-step process:

Step #1: Use Google Search Console to find the keywords you rank for on page 2 or 3.

To find these keywords, log in to the Google Search Console and go to the Search Results report:

Make sure you click on 'Average Position'. This will show you the average ranking for each keyword.

Then, sort the results by "Position":

Next, look for Average position between 11-30 The keywords.

If you're getting clicks from page 2 or 3 for a particular keyword, you can be fairly certain that the keyword has a pretty decent search volume.

For example, this page ranks 17th for the keyword "website audit".

Even though I'm on the second page, I still get 28 clicks and 14,251 showings per month:

Sure enough, according to Semrush, the keyword gets 4.4k searches per month with a suggested bid of $6.13.

This means that taking the time to promote this article to the first page of Google is worth it.

Step #2: Identify the authority pages on your site.

You can use the Semrush Easily find the most authoritative pages on your site.

Simply enter your site's homepage URL into the tool and click 'Search':

Then click on 'Backlink Analysis' in the left sidebar and then 'Indexed Pages'.

This will show the most authoritative pages on your site:

Step #3: Go to these landing pages and add internal links.

Finally, from those authority pages increase Internal links to landing pages that need a boost.

**10. Increase in e-mail outreach response rate

**

When someone sees an email from a stranger in their inbox, two questions arise in their mind:

"Who is this man?" and "What do they want?"

The quicker you answer these questions in your outreach emails, the higher your response rate will be.

So, how do you do it?

The word 'because' was used in the early days of email.

Research by Dr. Alan Lange of Harvard University People waiting in line to use the copier were tested to see if they would let strangers cut in line.

When strangers ask, "Can I use the copier in front of you?" , only 61% people answered "Yes".

But when a stranger asks, "Can I use the copier in front of you? Because I'm in a hurry.?" The person from 89% answered "Yes".

(This adds 451 TP3T.)

As it turns out, the word 'because' makes your request seem more reasonable.

In the world of outreach, legitimate messages get a better response.

Here's an example of a blogger outreach proposal that utilizes the word 'because' at the beginning:

The person receiving that message knows why I'm emailing them two seconds after reading it.

But more importantly, the word 'because' cemented the reason for my connection as more plausible.

11. Write longer YouTube descriptions

According to Semrush Sensor, the video appeared on the On all SERPs over 10%The

Considering Google owns the popular video site, it's unlikely that this trend will change anytime soon.

If you want your movie to rank in Google, I recommend writing longer video descriptions.

Remember: Google can't watch or hear your video content.

Instead, they rely on your video's text-based Title and description to determine the content of your video.

This extra text content can help you rank for your targeted keywords.

For example, I recently posted this video outlining some DIY search engine optimization strategies:

Here is the description of the video:

As you can see, it's a high-quality, 200-word description of the video (you may also notice that it includes my target keyword 'DIY SEO' several times).

And that description is one of the reasons my video made the leap to the first page of YouTube on the keywords I was targeting:

12. Optimizing content for semantic SEO

A few years ago, Google launched a program called HummingbirdThe search algorithm.

Before Hummingbird, basically Google only analyzed single keywords on your page.

But thanks to this new algorithm, Google is now able to understand The theme of your page.

(By the way, the ability of search engines to understand subject matter is called semantic SEO.)

Here's how to get started with semantic SEO:

First, optimize your page around your target keywords as usual.

Then, cover subtopics related to your target keywords.

This way, Google will be able to fully understand the topic of your page (not just your keywords).

For example, this page on my site is a list of 200 Google ranking factors:

Because I cover subtopics (such as Google penalties and site-level factors), Google knows what my content is about.

And because Google was able to fully understand the topic of my content, it made this single page rank for over 2,400 keywords (according to Semrush):

You can use a file named LSIGraphtool to find related subtopics:

This tool displays subtopics (and terms) related to the keywords you entered.

13. Embedding long-tail keywords in title tags

Here's an example of this strategy in action:

Let me explain: not too long ago, I published a post titled "White Hat SEO Case Study: How to Get #1 Rankings".

The keyword I'm targeting in this post is 'white hat SEO'.

That's why I included the keyword 'white hat SEO' in the title of the article.

But I didn't stop there ......

I realized that the keyword "SEO Case Study" also gets a fair number of searches per month:

So I decided to putthat oneLong-tail keywords are embedded in the title of the blog post:

And in just a few weeks, it reached #5 in the SEO Case Study rankings.

As you might expect, the competition for the keyword "SEO case study" is much lower than for "white hat SEO".

Because of this, I got traffic from the keyword 'SEO case study' within a couple of weeks.

As the page accumulated links, it also managed to make it to the first page of 'White Hat SEO'.

If I had optimized just for 'white hat SEO', I would not have gotten any natural traffic until I was on the first page for my target keywords.

Bottom line:

Look for long-tail words that can be embedded in the title.

You'll get search engine traffic faster ...... eventually get the page ranking over a keyword.

14. Using Wikipedia for keywords and topic ideas

Want to find untapped keywords that your competitors don't know about?

Try Wikipedia.

Why?

If you want to find keywords that are closely related to the seed keywords, you need toA human mind.

Or better yet, the thousands of human minds that contribute content to Wikipedia.

The steps are as follows:

Go to Wikipedia and enter a keyword (I will use the keyword 'insurance' as an example):

Next, pay attention to the part of the Wikipedia entry that shows closely related keywords and topics.

These sections include the ...... "Table of Contents" box:

Quotes and sidebars:

Internal Links:

and the "See also" section:

You can usually get a handful of keywords and topic ideas from a Wikipedia entry.

If you want to find more keyword ideas, click on an internal link.

Then simply repeat the same process for that Wikipedia entry.

Repeatedly.

15. Finding link building opportunities in "best of" lists

If you do a lot of link building, you'll know that it's not always easy to find link prospects that are relevant to a particular field.

What you may not realize is that bloggers in your field have created these lists of 'best' blog posts for you.

'Best of' blog posts are simply manually organized lists of the best blogs in a particular industry.

How can you find these 'best' blog posts?

Use the following search string:

• "[keyword] Blogs to follow".
• "Best [keyword] Article 2024"
• "Top [keyword] blogs to follow" + "2024"

For example, I just did a quick search for 'fitness blogs to follow':

I found a list of 10 blogs in this fitness field:

These 10 blogs are ideal to connect with the next time you want to promote content or build a long-term relationship.

16. Publish content of at least 1,447 words

There's no doubt about it: longer content has an advantage over short 300-word blog posts.

In fact, our study of 11.8 million Google results found that the average number of words on the first page of Google results is 1,447.

(Is long content suitable for mobile devices? According to our data, yes. (Long content also performs well in mobile search)

Why do long articles work? First of all, long articles show Google that you are providing in-depth information to searchers.

This is what Google apparently wants to see.

17. Remember the "first link first rule"

Let's say you have two links pointing to a page on your website ...... and both links are on the same page.

Which anchor text does Google focus on? The first? The second? Or both?

According to the first link priority rule.Only the first link.

Why is this important?

Let's say you have a navigation bar on your website, as shown below:

Since your navigation is at the top of the page, Google sees these links first.

Where things get complicated is this:

Let's say you insert a link to the 'Recipe Index' page in your blog post.

And the anchor text for that link is: "Healthy Recipes".

Unfortunately, the anchor text "healthy recipes" is ignored by Google.

Google only counts the anchor text it sees first: 'Recipe Indexing'.

Conclusion:

Use keyword-rich anchor text in your site's navigation.

As you've just learned, the following keyword-rich internal links are not valid.

18. Create your own keywords

This is one of the best SEO tips I've ever learned:

You will always be able to rank #1 for the keywords you create.

When you create something truly original (like a brand, a product, or a step-by-step system), you're the only one optimizing that term.

(After all, you came up with it yourself.)

If your creation becomes popular, you'll suddenly find yourself ranking #1 for a high-traffic keyword.

Let me give you an example:

Not too long ago, I posted an article titled: Link Building Case Study: How I Increased Search Traffic by 110% in 14 Days.

I could have optimized my post around keywords like 'link building strategies'.

Instead, I decided to create my own keyword: "Skyscraper technology".

Today, I get a steady stream of natural traffic from people searching for this keyword I created.

How can you do the same thing?

The next time you write about a technology you've created (whether it's dietary advice, productivity tips or a system for growing tomatoes)Name it.

19. Use of creative seed keywords

If you've been in the SEO world for a while, you know that keyword toolsThe goodness of it depends on the seed keywords you enter.

In other words:

If you use the same seed keywords as your competitors, you will see the same keywords they see.

Fortunately, there's a little-known tool that can help you with this:SeedKeywords.comThe

The method of use is as follows:

First, go to Seed Keywords and create a scene.

(Scenarios are used when someone looks up your business online.)

By clicking on "Create My Scene" you will get a special link.

Send this link to friends, family and target customers to see which keywords they would use:

You'll get a series of novel seed keywords that you can put into Google Keyword Planner.

summarize

Now I'd like to throw the question at you:

Which of the 19 SEO techniques in today's post are you going to try first?

Are you going to start posting longer content?

Or maybe you want to optimize your site for Google RankBrain.

In any case, please let me know immediately by leaving a comment below.